Five ways to collaborate with Instagram nano Influencers

stacy dsouza
3 min readSep 7, 2021

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When the pandemic hit the world, everyone went the online route. With the increase in users on social media, it is obvious that the number of influencers would also increase. One such platform is Instagram.

Businesses turn towards influencers as one form of social media marketing. Since influencers have a great relationship with their followers, brands decide to collaborate with them so that they can reach the maximum number of people through the Instagram influencers.

Consumers also like brands because of the trust factor. And through the influencers, trust is built.

But not all brands or businesses can reach out to micro influencers, because the messages or emails you send wouldn’t be seen by them. That’s when nano influencers come in.

The nano influencers are usually with around 1,000–1,500 followers. They also sometimes are a nano influencer if they have 700+ followers with a good reach with their audience. These influencers usually work with brands starting with a budget around $100.

How do you reach them, though? Even though there are many nano Influencers, they are careful with selecting the sponsorships they want to go for. Chances are, they might even think your product or service is a scam.

To help them notice you and increase your chance of working with them, you need to build and maintain a relationship with the influencers. But just a DM or an email saying you’re from XYZ brand won’t do.

We have put together the best 5 ways through which you can collaborate or partner with the nano Influencers:

1. BrandsNeed’s Influencers Tool: To make the process of finding influencers easily, BrandsNeed has come up with a tool. With this influencer’s tool, you can now find verified influencers of your choice, filtering according to the category, location, and reach you require. You can also easily find nano influencers so that you can collaborate with them for your brands.

2. Giveaways, and Contests:

Host giveaways or contests for the influencers in the industry you are in, will bring in lots of nano influencers wanting to promote your brand. Since nano influencers are always open to sponsorships.

3. Send Them A Sample of The Product:

Sending a sample of your product or service to the nano influencers will increase your chances of collaboration with the influencer. If the product or service is to their liking, they will get back to you and will want to collaborate with you.

4. Invite Them To Be Your Brand’s Ambassador:

Not all businesses can reach micro influencers to be their brand ambassadors, and sometimes, it is best to invite nano influencers to increase the trust factor for your brand.

5. Offer Discounts on Your Products:

The influencers would be willing to collaborate with you if you offer discounts on your products or service. Even sharing coupons or coupon codes with them will also help in building a relationship with them and possibly gain a collaboration.

Conclusion:

You can go along with the above mentioned ways and even research further so that you get the upper hand in scoring a nano influencer collaboration. Don’t forget to go through our influencer tool and explore the influencers you’d like to work with.

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